Shop 'Til You Drop

I just read an article about a shopping mall in Mississippi opening at midnight on Thanksgiving Night. They are offering an incentive for customers to shop in pajamas by offering "Pajama Clad" customers a chance to spin a wheel for prizes in the "Pajama Jam."  Now, that's nice!   I'm not sure how I feel about  going to  the mall at midnight but  it could be great atmosphere and truly a memory maker. Is the  traditionally "busiest"  shopping day of the year, "Black Friday", now going to begin on Thursday night?