Must Have Chocolate...To Feel Better!

Turns out that chocolate is helping people cope with the recession. Because this week is G-20 week, it seems fitting to report that chocolate sales are up 80% against last year at Selfridges, an upscale department store in London.  Maybe when faced with a choice of an "It Bag" vs. "Chocolate" ...the more affordable, sensible choice is clearly Chocolate. It's a luxury many can afford. Cadbury reported sales up 6% for 2008 so Wispa and Creme Eggs helped one and all cope with life yet again.  Not only was Chocolate fabulous in the UK but it turns out that Swiss chocolate manufacturers reported record sales in 2008 as well, despite the global economic downturn. The New York Times reported last month that the consumption of candy in general in America has grown. Hershey saw profits jump by 8.5% in the fourth quarter of 2008.

Scientist say that chocolate stimulates the release of endorphins...the "happy hormones"...we just feel better.  In times of stress and anxiety, chocolate works as a type of painkiller.   It is just good.  Here at, The Pajama Company , we've seen a spike in sales for our so so fabulous Bloomsberry Chocolate bars.  We love Bloomsberry bars because they have made chocolate "hip" again with truly fun chocolate bar designs and tasting so yummy.  A favorite around here is Emergency Chocolate for " For immediate relief of chocolate cravings, lovesickness, exam pressure, mild anxiety and extreme hunger." Are there any problems too big for a 3.5 oz of premium dark chocolate?